Jaxon Lane’s CAC dropped by 42% despite a lower CTR—here’s what drove the surge in conversions.

Jaxon Lane is an award-winning, high-performance men’s skincare brand, created with the help of elite dermatologists. Their products combine clinically tested actives with natural ingredients to deliver effective skincare solutions for men of all skin types. While Jaxon Lane has strong website conversion rates, they faced challenges in driving qualified traffic and expanding their reach through paid ads.

The Challenge

Even with a strong website, Jaxon Lane struggled to scale efficiently with paid ads.

Their CTR hovered below 0.20%, limiting growth, and high customer acquisition costs (CAC) blocked their path to profitability. With the holiday season fast approaching, rising CPMs are a common challenge.

Jaxon Lane needed to scale paid campaigns without getting squeezed by increasing costs. Despite testing multiple creatives and audience segments, they struggled to tap new, cost-effective audiences.

They needed a fresh approach to tap new audiences and drive more traffic without escalating costs.

The Solution: AI-Driven Audience Recommendations

Storyteller’s AI-powered audience recommendations uncovered niche, high-intent audiences that not only converted better but also delivered lower CPMs—critical for holiday profitability.

Our AI system optimized each campaign to reduce costs without sacrificing performance, giving Jaxon Lane a competitive edge as ad competition surged during the holiday season.

Our Approach:

Audience Segmentation

We developed new audience segments based on insights from Jaxon Lane’s website visitors. These segments were tailored to maximize conversion efficiency and minimize ad costs.

Storyteller’s AI unlocked unconventional audience segments—the kind you wouldn’t expect to perform but did.

Think niche interests like followers of fashion events or trends not directly related to skincare. These audiences, overlooked by most, gave Jaxon Lane an edge—delivering better engagement, higher conversions, and lower CPMs.

These odd but high-potential audiences were tested in 4 campaigns to see how niche interests could drive better engagement and conversions.

The Results: Significant Increases in Conversion Efficiency

After implementing Storyteller’s AI-driven audience recommendations, Jaxon Lane saw substantial improvements in both their outbound CTR and purchase rate, even in lower-engagement audience groups.

Key Performance Metrics:

Even when clicks were low, conversions soared. This showed us something important: it's not about reaching everyone—it's about finding the right ones.

The Impact: Driving Scalable Growth

Storyteller’s AI-powered audience recommendations enabled Jaxon Lane to significantly improve both their outbound CTR and conversion rates across multiple audience segments.

Even in Q4, where other campaigns struggled to find new audiences, Storyteller helped Jaxon Lane discover high-intent audiences that kept CPMs low while maintaining high conversion rates.

Key Takeaways:

• 33% increase in ROAS on Meta retargeting campaigns

• 47% lift in ROAS

• 12.27% purchase rate in targeted audience segments

• 36% reduction in CPM while increasing conversion rates

Get Started with Storyteller

We’d love to share the exact audiences we used, but keeping client confidentiality is key—so we can't. However, we’d be thrilled to create a custom audience strategy tailored just for you!

If you’re facing challenges like low traffic, high CAC, or poor conversion rates, Storyteller’s AI-powered audience recommendations can help unlock the full potential of your ad campaigns.

Looking to replicate Jaxon Lane’s success for your brand?

Let’s chat! I’d love to show you how our AI-powered audience recommendations can help unlock hidden opportunities for your campaigns.